Mada s move into handicraft paying off

Post on: 2011-09-05 By: admin

ALOR SETAR: Efforts by rice-producing Muda Agricultural Deve­lopment Authority (Mada) to diversify into the handicraft business are showing encouraging results. Using padi straw, mengkuang (screw pine), rattan and pandan leaves, Mada entrepreneurs have successfully produced bags, picture frames, wallets, boxes, note books and greeting cards. The business raked in a monthly income of between RM15,000 and RM88,000 from January to May this year. Mada senior agriculture officer Zulkifli Romli said the most popular products were batik, straw-based items and ceramics, which were produced by 15 entrepreneurs in Kedah and Perlis. Mada uses the Area Farmers’ Organisation C-111 Tajar station as well as the Sultan Abdul Halim Airport here as its sales centre while awaiting the completion of a centre in Pendang. “Mada began paying attention to the production of handicraft last year but it was only this year that it was intensified,” said Zulkifli. “Usually, such products are produced by the Handicraft Corpora­tion but we took the initiative to produce them, seeing that we have our own raw materials,” he said. Zulkifli added that the corporation, the private sector and agricultural entrepreneurs helped Mada entrepreneurs make the handicraft products. “Mada helps them improve on the quality of the products, including in matters of packaging and marketing,” he said. — Bernama
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